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What Drives Human Behavior…And How Can We Harness That?
The 100 plus attendees engaged in spirited discussion with Piyush Tantia, one of the foremost experts in behavioral economics, attests to the overwhelming success of Ogilvy Washington’s What Drives...
View ArticleReseach on consumer response to big brands highlights value of stong narratives.
Martin Lindstrom’s piece in Saturday’s New York Times highlighted his research on whether consumers were “in love with” or “addicted” to their iPhones, given demonstrations of longing, sensory reaction...
View ArticleJoin Ogilvy and the Washington Business Journal for “Socially Responsible...
Please join us for an Ogilvy Exchange on Thursday, April 19, 8-9:30 a.m. at our Washington, D.C., office. How do the components of our personal behavior, such as our attitudes, our motivations, or our...
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Donate Life Month-How Behavioral Economics Could Increase Organ Donation
In 2004 my father was diagnosed with acute renal failure caused by hypertension. He was advised to start dialysis and the kidney transplantation process by getting on the National Transplant Wait List....
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Introducing OgilvyEngage
The Business of Behavior Companies increasingly recognize that if societies falter, their business can’t succeed. Accordingly, many enterprises acknowledge that it is a business imperative to get...
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StickK.com: Turning Desires into Actions
Many people desire to be on time, to lose weight, to study hard, to spend more time with family, or to read more books. Rationally, desire should lead to action. But it’s not that simple. A group of...
View ArticleThe Power of Couponing
Couponing has become increasingly popular and “cool” over the years. According to Inmar, more than 311 billion coupons were distributed in the U.S. in 2011, with 3.5 billion of those redeemed. In...
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(Re) Introducing Social Change
For many years, Ogilvy Public Relations has used the term “social marketing practice” to refer to our team of experts in human behavior who are dedicated to helping people live healthier, safer, more...
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Re-fashioning how we shop
On March 25, 2015 The Atlantic published “The Neurological Pleasures of Fast Fashion,” which illustrated how clothes shopping has transformed into a “widespread pastime, a powerfully pleasurable and...
View ArticleEnvironment as a Behavior Shaping Tool
Our office is moving this summer. We’re not moving far, just a few floors away in our current building. But we are moving big, in that we are transitioning to an “open” floor plan – no offices, no...
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